Animal testing alternatives

Surprisingly, most brands do not have to use animal testing at all: many do so anyways simply because it is cheaper and quicker.

According to the International Humane Society, modern tests require no animal participants and cause no harm to any subjects. Some of these include EPISKIN, EpiDerm, and SkinEthic which all use human reconstructed skin. In addition there is the "3T3 neutral red uptake test for sunlight-induced 'phototoxicity' and the Bovine Cornea Opacity and Permeability test for eye corrosion."

All brands have the option to choose new technology such as these as opposed to traditional animal testing: it is up to them to decide what ethical practices their company will promote.