Why do we love all-natural products?

Make-up brands, cosmetics, toiletries, you name it: there's an all-natural, eco-friendly version of them all. Products that use natural, sustainably sourced ingredients and do not test on animals are better for the earth, better for animals, better for your ecological impact, and better on your wallet.

As a sustainable consumer, it is important to know which brands to trust, and which brands falsely advertise their products as "natural" and "cruelty free." Getting to know different countries' animal-testing laws, and familiarizing yourself with some great companies, is the first step to becoming a responsible consumer when it comes to cruelty free materials!